From POC to YC
Co-founded wishPanda.com — a wishlist platform for Twitch users
BUSINESS PROBLEM
Highest-traffic pages, lowest clarity
Users couldn’t understand the product
No team owned the value narrative → conversion gap
CHALLENGES
Fragmented ownership (Growth, MKTG, Eng)
Conflicting goals: persuasion vs. reusability
Outdated content, stale messaging
MY ROLE
Identified unowned space
Secured buy-in from Growth leadership
Led design across teams
Ran prototyping + A/B testing (static, video, interactive)
IMPACT
+22% conversions
+11% cluster upgrades
–11% paid deletions
6 teams adopted pattern → systemization
The narrative
Now let's dive deeper into the context of the problem and why it mattered
Alignment
Validating the Project
It all started when I stumbled on an unowned gap in an old growth doc and pitched a test to the Director of Growth.
Alignment
Validating the Project
It all started when I stumbled on an unowned gap in an old growth doc and pitched a test to the Director of Growth.
Alignment
Validating the Project
It all started when I stumbled on an unowned gap in an old growth doc and pitched a test to the Director of Growth.
Alignment
Validating the Project
It all started when I stumbled on an unowned gap in an old growth doc and pitched a test to the Director of Growth.
Alignment
Validating the Project
It all started when I stumbled on an unowned gap in an old growth doc and pitched a test to the Director of Growth.
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