Leadership

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Designer & builder with 10+ years of experience — passionate about scaling companies, teams, and product.

Designer & builder with 10+ years of experience — passionate about scaling companies, teams, and product.

Designer & builder with 10+ years of experience — passionate about scaling companies, teams, and product.

Résumé →

Résumé →

Projects & Case Studies

Projects & Case Studies

Spanning startups, agencies, and Fortune 500s.

Spanning startups, agencies, and Fortune 500s.

LeafyGreen: Scaling Design

MongoDB’s open-source design system powering 60+ designers

  • Built and scaled 93 components, reducing duplicate work and increasing design velocity across product teams.

  • Scaled team by +4, expanding delivery capacity and coverage.

  • Migrated system from Sketch to Figma, leading org-wide change management and coaching 8+ teams.

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LeafyGreen: Scaling Design

MongoDB’s open-source design system powering 60+ designers

  • Built and scaled 93 components, reducing duplicate work and increasing design velocity across product teams.

  • Scaled team by +4, expanding delivery capacity and coverage.

  • Migrated system from Sketch to Figma, leading org-wide change management and coaching 8+ teams.

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Product Feature Walls

Cross-team initiative to drive engagement and conversion

  • +11.42% upgrade rate increase among high-value free tier customers.

  • -11.02% reduction in paid cluster deletion rate.

  • +21.99% increase in production moment conversion.

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Product Feature Walls

Cross-team initiative to drive engagement and conversion

  • +11.42% upgrade rate increase among high-value free tier customers.

  • -11.02% reduction in paid cluster deletion rate.

  • +21.99% increase in production moment conversion.

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From POC to YC

Co-founded wishPanda.com — a wishlist platform for Twitch users.

  • Processed 200 gifts organically by 18 active users in first 2 months of launch.

  • Secured YC investor interviews, pitching for $150k seed funding.

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From POC to YC

Co-founded wishPanda.com — a wishlist platform for Twitch users.

  • Processed 200 gifts organically by 18 active users in first 2 months of launch.

  • Secured YC investor interviews, pitching for $150k seed funding.

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Leadership Principles

Leadership Principles

I lead with design excellence, empowering teams and driving meaningful outcomes.

I lead with design excellence, empowering teams and driving meaningful outcomes.

Vision & Systems Thinking

I specialize in designing scalable systems that balance user needs with long-term business growth. By anticipating where products and teams need to go, I align strategy, design, and execution for durable impact.

Robert has a deep understanding of both design principles and technical execution, they excel at creating design systems that are not only functional but also adaptable and scalable, empowering teams to build consistent and high-quality experiences effortlessly.

David Dao
David DaoCreative Director

Mentorship & Team Development

I create environments where designers feel supported to take risks, grow their craft, and deliver their best work. Whether guiding juniors or partnering with senior ICs, I emphasize encouragement, autonomy, and shared accountability.

Rob had a huge impact on my career. He encouraged me to think in systems and supported me through my early growth in design systems. His energy and passion for design comes through in everything he does, and he genuinely cares about the work and the product. Any team would be fortunate to have him as a leader!

Sandy Nguyen
Sandy NguyenSenior Product Designer

Business Impact

I focus on outcomes, not outputs. By connecting design decisions to clear metrics, I ensure design is not just beautiful, but instrumental in driving adoption, revenue, and efficiency.

Robert has a deep understanding of both design principles and technical execution, they excel at creating design systems that are not only functional but also adaptable and scalable, empowering teams to build consistent and high-quality experiences effortlessly.

Nidhi Tuli
Nidhi TuliDesign Director

Craft & Execution

With deep expertise in design systems and interaction design, I set a high bar for execution quality. I believe details matter — great systems free teams to move faster while ensuring consistency and polish across experiences.

Robert has a deep understanding of both design principles and technical execution, they excel at creating design systems that are not only functional but also adaptable and scalable, empowering teams to build consistent and high-quality experiences effortlessly.

Melvin Johnson
Melvin JohnsonStaff Product Designer

Collaboration & Velocity

I work closely across product, engineering, and leadership to accelerate delivery without sacrificing quality. My approach balances pragmatism with vision, so teams can ship, learn, and iterate quickly.

Robert has a deep understanding of both design principles and technical execution, they excel at creating design systems that are not only functional but also adaptable and scalable, empowering teams to build consistent and high-quality experiences effortlessly.

Keith Walker
Keith WalkerSenior Engineering Manager

Vision & Systems Thinking

I specialize in designing scalable systems that balance user needs with long-term business growth. By anticipating where products and teams need to go, I align strategy, design, and execution for durable impact.

Robert has a deep understanding of both design principles and technical execution, they excel at creating design systems that are not only functional but also adaptable and scalable, empowering teams to build consistent and high-quality experiences effortlessly.

David Dao
David DaoCreative Director

Mentorship & Team Development

I create environments where designers feel supported to take risks, grow their craft, and deliver their best work. Whether guiding juniors or partnering with senior ICs, I emphasize encouragement, autonomy, and shared accountability.

Rob had a huge impact on my career. He encouraged me to think in systems and supported me through my early growth in design systems. His energy and passion for design comes through in everything he does, and he genuinely cares about the work and the product. Any team would be fortunate to have him as a leader!

Sandy Nguyen
Sandy NguyenSenior Product Designer

Business Impact

I focus on outcomes, not outputs. By connecting design decisions to clear metrics, I ensure design is not just beautiful, but instrumental in driving adoption, revenue, and efficiency.

Robert has a deep understanding of both design principles and technical execution, they excel at creating design systems that are not only functional but also adaptable and scalable, empowering teams to build consistent and high-quality experiences effortlessly.

Nidhi Tuli
Nidhi TuliDesign Director

Craft & Execution

With deep expertise in design systems and interaction design, I set a high bar for execution quality. I believe details matter — great systems free teams to move faster while ensuring consistency and polish across experiences.

Robert has a deep understanding of both design principles and technical execution, they excel at creating design systems that are not only functional but also adaptable and scalable, empowering teams to build consistent and high-quality experiences effortlessly.

Melvin Johnson
Melvin JohnsonStaff Product Designer

Collaboration & Velocity

I work closely across product, engineering, and leadership to accelerate delivery without sacrificing quality. My approach balances pragmatism with vision, so teams can ship, learn, and iterate quickly.

Robert has a deep understanding of both design principles and technical execution, they excel at creating design systems that are not only functional but also adaptable and scalable, empowering teams to build consistent and high-quality experiences effortlessly.

Keith Walker
Keith WalkerSenior Engineering Manager

Outside of work, I'm passionate about sailing,

racket sports, painting, and cycling.

Outside of work, I'm passionate about sailing, racket sports, painting, and cycling.

Interested in working together?

Let's connect.

Interested in working together?

Let's connect.

Layout designed and built in Framer. Interactions created using ChatGTP & CodePen. Body set in Circular and logo in Supra.

Layout designed and built in Framer. Interactions created using ChatGTP & CodePen. Body set in Circular and logo in Supra.

Layout designed and built in Framer. Interactions created using ChatGTP & CodePen. Body set in Circular and logo in Supra.